Tá an phunann faisnéise tuartha bairr faighte ag McCain Foods Limited ó Freagra, an analytics technology firm enhancing farming efficiency, based in Canada’s New Brunswick province. Resson’s vision-intelligence-based technologies leverage field data imagery to enable farmers to make better-informed decisions, leading to improved productivity from every acre of a farm.
“The acquisition is pivotal to McCain’s innovation agenda and our ambition to use digital technology to transform agriculture,” said Jillian Moffatt, Chief Technology Officer, McCain Foods Limited. “The teicneolaíocht provides productivity enhancement to farmers and food processors by leveraging actionable insights from their field data to make predictive decisions that improve long-term yields and profitability.”
As an early investor in digital agriculture technologies, McCain has been working and collaborating with Resson for the past nine years to develop algorithms that forecast farm yields based on the assessment of potato fields and crop development through remote sensing technologies.
This acquisition will create scale for these technologies, as McCain carries this service forward by investing in its growth and working with Resson’s current customers to help growers and food processors manage their crop production efficiently.
“Agus na teicneolaíochtaí tionchair seo ag bogadh go McCain, tá áthas orainn comhpháirtí a bheith againn a chabhróidh le feirmeoirí leanúint lena gcuid oibríochtaí a nuachóiriú,” a dúirt Mike Morris, POF, Resson. “Ag Resson, leanfaimid ag forbairt teicneolaíochtaí chun lotnaidí, galair agus méadracht barr eile a bhrath bunaithe ar theicneolaíocht ceamara cliste chun oibriú le feirmeoirí chun tuiscint a fháil ar an gcaoi a dtacaímid leo le táirgí agus seirbhísí úsáideacha.”
Through the acquisition, Resson’s team that currently manages the predictive crop intelligence portfolio, will join McCain and become the nucleus of a newly formed business unit within the company. The team will continue to work with various food processors and farmers to deliver valuable field and crop information.
“D’fhéadfadh teicneolaíochtaí digiteacha an poitéinseal le talmhaíocht a athbheochan trí chabhrú le feirmeoirí oibriú ar bhealach níos éifeachtaí agus níos inbhuanaithe,” a dúirt Philippe Thery, Príomhoifigeach Talmhaíochta Domhanda, McCain Foods Limited. “Is féidir le léargais sonraí Resson cabhrú le feidhmíocht chomhshaoil a fheabhsú agus tá McCain tiomanta do thacú le feirmeoirí ina n-iarrachtaí iad a ghlacadh.”
Cuirfidh teicneolaíochtaí Resson gealltanais McCain chun cinn don talmhaíocht athghiniúnach trí chleachtais chliste agus inbhuanaithe feirmeoireachta. Cuireann an éadáil isteach ar chuspóir McCain agus inbhuanaitheacht ag croílár tháirgeadh bia sobhlasta atá neamhdhíobhálach don phláinéid.
For more information on McCain’s sustainability vision, please visit: https://www.mccain.com/sustainability.